Rhoda Nunn - Emma Muir
Rhoda Nunn is a small, slow fashion brand based in Ōtepoti/Dunedin, New Zealand. All garments are designed by myself as made-to-order pieces or small one-off runs.
Taking a thoughtful approach to fashion design, I aim to create timeless, well-crafted garments which are cherished, lived in, and passed on.
As a designer I am particularly interested in the role of fashion in identity formation; I aspire to create clothing which empowers the wearer and assists in a confident exploration and expression of self. Playing with juxtaposition and reference, I look to weave themes of nostalgia and optimism through my designs, creating garments that are wistful, yet playful.
My Approach
My design process focuses on sustainability and attention to detail, with a produce less, produce better mentality.
Supporting the NZ fashion industry is a key focus of my design process, as such all fabrics and finishings are sourced from local suppliers.
When it comes to sourcing fabrics, I look to either source quality natural, or repurpose vintage fabrics. Natural fabrics are selected for feel, ease of wear/care, and longevity. Vintage repurposed or deadstock fabrics are used where possible, particularly when a design requires a synthetic fabric.